MARKETING FOR CONSTRUCTION AND HOME SERVICE COMPANIES
We create ads that generate estimate requests, organize every new lead, and follow up so fewer opportunities go cold — for roofing, remodeling, landscaping, HVAC, plumbing and general contractors.
ROOFINGREMODELINGLANDSCAPINGHVACPLUMBINGCUSTOM HOMESGENERAL CONTRACTORS
BOOK YOUR CALL →(02 — DOES THIS SOUND LIKE YOUR WEEK?)
01You depend on referrals, and when they slow down, the calendar empties.
02Leads call while your crew is on a roof — and nobody calls them back until night.
03Homeowners get three estimates. If yours arrives last, you lose.
04Storm season brings a flood of inquiries you can't organize, then dead months.
05Your competitors with worse work look better online than you do.
(03 — HOW YOUR CUSTOMERS BUY)
How homeowners actually buy
A home project is a high-trust, high-ticket decision. Homeowners don't buy from an ad — they use the ad to find you, then check your reviews, your photos and your website before requesting an estimate. Then they compare 2–3 companies and usually go with whoever responds first and looks most professional.
1Sees your ad or searches on Google
2Checks reviews + photos of real jobs
3Requests an estimate (form, call or message)
4Compares 2–3 companies
5Chooses whoever responded fastest and looked most trustworthy
(04 — THE MISTAKES WE SEE EVERY WEEK)
✕Running ads straight to a homepage instead of an estimate-request page
✕No missed-call text back — every unanswered call is a competitor's estimate
✕Photos of finished jobs living on a phone instead of on Google and the website
✕Chasing every service in every city instead of dominating one combination
✕No follow-up after the estimate — the quietest company loses the job
(05 — THE SYSTEM WE RECOMMEND)
The system we build for contractors
Ads on Meta and Google pointed at estimate-request landing pages. A Google Business Profile that shows your real work and reviews. Every call, form and message lands in one CRM pipeline. Missed calls get an instant text. Estimates get automatic follow-up until there's a yes or a no. You see jobs, not just clicks.
(06 — WHERE TO START — PRIORITY PIECES)
Meta Ads that generate estimate requestsDemand capture for storm season and demand creation the rest of the year.SEE THE SERVICE →Landing pages built to convert homeownersBefore/after photos, reviews and one clear action: request your estimate.SEE THE SERVICE →CRM setup & lead follow-upMissed-call text back alone recovers jobs every single week.SEE THE SERVICE →Local SEO & Google Business Profile"Roofer near me" is won or lost on your profile and reviews.SEE THE SERVICE →
(07 — YOUR PIPELINE, ORGANIZED)
NEW ESTIMATE REQUEST
CONTACTED / SCHEDULED
ESTIMATE SENT
FOLLOW-UP (AUTO SMS + EMAIL)
JOB WON → PRODUCTION
REVIEW REQUESTED
(08 — AUTOMATIONS THAT DO THE CHASING)
Missed-call text back within seconds
Instant reply to form submissions with booking link
Estimate follow-up sequence (day 1, 3, 7)
Appointment reminders that cut no-shows
Automatic review request when the job closes
FREQUENTLY ASKED QUESTIONS.
Do you work with small crews or only big contractors?+
Both. What matters is that you can handle more jobs. If you're a 3-person crew booked solid for six months, we'd honestly tell you to hire first, market second.
How much should a contractor spend on ads?+
For most local trades, meaningful testing starts around $1,500–$3,000/month in ad spend. High-ticket trades like roofing can profitably spend much more once the follow-up system is in place — that's why we build the system first.
Can you run everything in Spanish too?+
Yes — ads, landing pages and follow-up can run bilingual, which usually opens a segment your competitors ignore.