MARKETING FOR TRANSPORTATION AND LOGISTICS COMPANIES
We help carriers, brokers and transport companies generate quote requests, respond first, and keep shippers coming back — for vehicle transport, heavy equipment, freight, trucking and box trucks.
VEHICLE TRANSPORTHEAVY EQUIPMENTFREIGHTTRUCKINGBOX TRUCKSLOGISTICS BROKERS
BOOK YOUR CALL →(02 — DOES THIS SOUND LIKE YOUR WEEK?)
01Quote requests come from five places and half never get answered.
02Price shoppers ghost you after the first number.
03You live off load boards and brokers instead of your own customers.
04Nobody remembers your company name after the first shipment.
05Your dispatch is world-class, but your website looks like 2012.
(03 — HOW YOUR CUSTOMERS BUY)
How shippers actually buy
Transport is bought under time pressure. Someone needs a car moved or a load covered this week. They request quotes from several companies at once — and book with the first one that answers with a clear price and looks legitimate. Speed to first contact isn't a nice-to-have in this industry; it's the whole game.
1Urgent need appears (this week, not this quarter)
2Requests quotes from 3–5 companies at once
3Books whoever answers first with a clear price
4Judges legitimacy by reviews, DOT info and website
5Returns to whoever made it painless — if they remember you
(04 — THE MISTAKES WE SEE EVERY WEEK)
✕Answering quotes hours later — the load is already covered
✕No follow-up on quoted-but-not-booked shipments
✕Competing only on price because the brand communicates nothing
✕Zero reviews strategy in an industry that runs on trust signals
✕No system to turn one-time shippers into repeat accounts
(05 — THE SYSTEM WE RECOMMEND)
The system we build for transport companies
Quote-request landing pages that ask the right questions. Ads on the searches that signal urgent intent. Every request hits one pipeline with instant auto-reply, and quoted shipments get followed up automatically for days — because in this industry the second answer still wins if the first one goes quiet. Then email keeps your name in front of past shippers.
(06 — WHERE TO START — PRIORITY PIECES)
Google Ads on high-intent searches"Ship my car to Texas" is a buyer, not a browser.SEE THE SERVICE →CRM + instant quote follow-upFirst to respond wins the load. Automation makes you first, always.SEE THE SERVICE →A website that proves you're legitimateDOT number, insurance, reviews and real photos — visible in 5 seconds.SEE THE SERVICE →Email marketing to past shippersRepeat accounts are the cheapest revenue in logistics.SEE THE SERVICE →
(07 — YOUR PIPELINE, ORGANIZED)
NEW QUOTE REQUEST
QUOTED (AUTO-REPLY SENT)
FOLLOW-UP (HOUR 1, DAY 1, DAY 3)
BOOKED → DISPATCHED
DELIVERED
REVIEW + REPEAT SEQUENCE
(08 — AUTOMATIONS THAT DO THE CHASING)
Instant auto-reply with ballpark + next step
Missed-call text back for drivers-on-the-road hours
Quote follow-up sequence until booked or closed
Delivery confirmation + review request
Quarterly re-engagement of past shippers
FREQUENTLY ASKED QUESTIONS.
We get most loads from brokers. Why market at all?+
Direct shippers pay better margins and give you stability brokers can't. Marketing is how you build a book of direct business so load boards become your backup, not your lifeline.
Our leads shop on price. Can marketing fix that?+
Partly. Speed and trust beat a slightly lower price surprisingly often. When you answer in one minute with reviews and insurance visible, many shippers stop shopping. The rest were never your customers.
Do you understand DOT/MC compliance in ads?+
Yes — we display DOT/MC numbers and insurance where they belong, and never make claims your authority doesn't back.