GM2GB — Good Marketing for Good Brands
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SERVICES/BRAND & IDENTITY/01.3

MESSAGING & POSITIONING

The words that make strangers understand, and choose, your business.
TRUSTED BY GOOD BRANDS ACROSS THE U.S.
AltoAZ InstallsBrothers Construction GroupBryanna Hernandez Real Estate GroupCuates ConstructionDobie TransportDr. QuintanillaFrontera ExportIvan Falcon TruckingJava Lifewealth GroupJett ConstructionClientClientLuum ArchitectsMi Calma Wellness StudioOcean Gate HospitalitySaenz Law PLLCSouth Texas BuildersVinod BuildersViVaXPS StaffingClientClient
AltoAZ InstallsBrothers Construction GroupBryanna Hernandez Real Estate GroupCuates ConstructionDobie TransportDr. QuintanillaFrontera ExportIvan Falcon TruckingJava Lifewealth GroupJett ConstructionClientClientLuum ArchitectsMi Calma Wellness StudioOcean Gate HospitalitySaenz Law PLLCSouth Texas BuildersVinod BuildersViVaXPS StaffingClientClient
(WHY IT MATTERS)
Most businesses describe themselves from the inside. We position you from the customer's side: what you do, who it's for, why it matters, and why you over anyone else, in language that survives a 5-second scan.
(THE OUTCOME)
A message so clear your customers can repeat it for you.
(WHAT'S INCLUDED)
01Positioning statement and value proposition
02Tagline and elevator pitch (EN / ES)
03Message hierarchy for web, ads, and sales
04Tone-of-voice guide with do / don't examples
(WORKS BEST TOGETHER WITH)
Logo Systems & Visual IdentitySEE HOW →Brandboards & GuidelinesSEE HOW →Typography & Color SystemsSEE HOW →
(THE POINT)
GOOD MARKETING
+ THE RIGHT PIECES.
That's how good brands grow.
(READY WHEN YOU ARE)
LET'S BUILD THIS PIECE.
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